5: Promote an Album and Grow a Following in 6 months, Part 1 with Will Overman

[powerpress]

The Will Overman Band is not a chart topper or a headliner …yet… which is why we’re setting out on a 2-part series to follow them as they promote an album, Die Where I Began, and start out on a rigorous schedule to book more gigs, grow their fan base, and generate more revenue. In 6 months, we’ll check back in and see what worked, what didn’t, and what they learned along the way.

Quote:

I want to get out and share my music as much as I can... but always come back, eventually. Click To Tweet

In this episode you will learn:

How Will shares the creative process in his band
Why it’s okay (and maybe better) not to immediately write lyrics
A quick resource for superior lyrics
How to crunch out an album when you only have 4 hours at a time.
The service Will chose to self-publish his music for digital distribution
The steps Will takes as the band’s manager and promoter to cover tour routes, new markets, and making sense economically
Planning for agents and bookers searching for his band and what they’ll find
How Will organizes his press kit to maximize efficiency
The essentials for your Electronic Press Kit (EPK)
Why you need professional photos to book gigs
Examples of how to translate your EPK to your social media (hint: the answer is integrating photos)
The easiest way to connect with your audience daily
Why a good website trumps all other social media
The process, launch, and publicity Will wishes he’d done with his EP
How to use Facebook Ads to boost your band’s exposure