How can we use some of the same advertising, marking, and promotion tricks that have existed for decades to expand our personal brand and sell our products? Always aim for high quality in exchange for very little. This is how you build trust and gain fans for life.
We originally spoke with Will Overman in Session 5 and outlined some goals he had for his band. Since then, they have toured extensively, have been featured in Huff Post, and have grown their Facebook by 25%. Will has some great strategies that have put all of this into place and shared them with us.
You think once you finish your record people will instantly buy it without you putting in any more work? You might want to check this out…
Stephanie Christie is an Artist Manager and Publicist with a big heart and tons of advice. So everything in this episode is her giving you the power to take your publicity and branding into your own hands.
We’ll follow the Will Overman Band as they set out to promote an album, grow their fan base, and generate more revenue. In 6 months, we’ll see what worked and what didn’t.