SOSstudio Sessions Podcast

Promotion, Branding, and Inspiration for the Independent Artist

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Latest Episode

Twitter Tips and Tricks to Be a Self-Promotion Expert

Hi, I’m Jordan. Feel free to email me at any time. As you’ll hear me say at the beginning of each podcast episode, I have a theory that all artists are entrepreneurs… Each of us has a vision that we want to share with the world and it is our sole responsibility to reach those levels of success that we want – and deserve – in our careers.

As independent artists, we are often creative creatures but it is not until we hone our branding, networking, marketing, and business strategy skills that we will be able to reach our full potential.

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FULL ARCHIVE

We put out a new show every Wednesday and – by far – the best way to listen is in the car, in the store, after sound check, in the shower (waterproof case not included), and out for a jog. Please be our guest and subscribe:


Here’s the full list of every podcast we’ve published to date (from newest to oldest)

Know When to Quit (Episode 59)

I encourage each of my listeners to focus on that and trust their instincts, but I’ve found I’m not doing that myself. Each time I take on a new project, it is directly taking time away from something else I’m working on. My goal is to reinvigorate my personal brand, including my personal art, personal wellness, and spending more free time with my family.

Your Entertainment Law Questions Answered by Player Law (Episode 58)

Tom Player and Quinton Sheer have seen the highs and lows of being in the music and acting world, and now they are fighting the good fight to make sure entertainers don’t get screwed over. In this episode, the attorneys of Player Law will answer all of the most burning questions you have as an artist and musician.

Molly Moore on SoundCloud, Twitter, and Writing the Best Music Possible (Episode 57)

Molly Moore is a true DIY artist and creative entrepreneur putting in the time to create a name for herself. Her music is incredibly appealing and she has used SoundCloud to connect with, engage with, and grow her audience. In this podcast, she offers a great tip for reaching out to people with one word and also shines some insights on her creative writing process.

Twitter Tips and Tricks to be a Self-Promotion Expert (Episode 56)

Twitter is like an ocean and you are a pebble sinking to the ocean floor. But with the right tools, you can be a skipping stone bouncing over the water gaining more attention with each pass. Here are 11 tools that you won’t hear about from Twitter (that will make you a marketing guru).

A Tribute to Liz Swados or “How I Saved Someone’s Life” (Episode 53)

On January 5th, 2016, the world lost Liz Swados. If you search for her name, you’ll find broadway credits, Tony nominations, and dozens of projects she developed… but you’ll have to dig harder to find stories of how she created. It was about looking at your creative endeavors and feeling a part of a community. About showing everything you have to offer and not putting up a wall in return. And about focusing on the strength of others and using your art to save someone’s life.

52: Headshot Tips from Professional Photographer Kristia Knowles

As we learned in last week’s podcast, your branding really starts with the photos you have. So how do you make sure you’re capturing the right look, working with the right photographer to capture that look, and bringing more to the table than just a pretty smile? Kristia Knowles, professional model and photographer has some great tips and tricks to share with anyone looking to get great shots.

51: Do Musicians NEED websites? with Ross Barber of Electric Kiwi

Is an artist website crucial as a central hub or redundant with all of the online marketing tools available to me these days? Will a website even bring in any money if my music is sold through iTunes and beyond? What are the do’s and don’ts of building a successful musician or band website that works for me? All of this and more in this episode.

50: Your One Word Goal for 2016

Most New Years Resolutions die young, but adapt this one word as a lifestyle, to get it so in your body that you don’t have to think about it anymore. It’s a tattoo that you wear in order to remind yourself where your priorities lie in 2016. Allow it to serve as a conduit, a wormhole, from your current state of “Oh, I don’t know, I just want to take some time off” into your goals for conquering 2016. (Also available as a video on YouTube)

49: Rest Your Creative Brain and Grow Evergreen Content Automatically

Your brain is hardwired to create. You couldn’t not do it if you tried. So, when you find yourself in those times of “having to create something,” give yourself permission to take the day off. Give your creative brain time to recharge. Enjoy your day. The creativity will come again. And probably stronger than if you had tried to force it. (A special short Christmas episode with 1 small stocking stuffer)

48: Giving Back

The arts are about sharing stories and enriching the connection between your fellow humans. You can’t represent the world if you don’t know what’s going on in it. Giving back is another way to get a quick glimpse into those communities of which you are on the outside. (This list of free ways to give back is starving-artist-friendly… no credit card required)

47: Give Your Customers What They Want

This podcast episode was birthed out of frustration. I’ve made mistakes while building a business that I thought I was doing for my audience. After these mistakes have left me feeling overwhelmed and stressed about creating what I love, I have made a formula that I will help you create new content for your audience that will (hopefully) help make their lives better.

46: Artists are Entrepreneurs with Brandon Barnett of Left of Nashville

This podcast is in 2 parts. I’m going to talk at you for a few minutes and then I’m going to do something I’ve never done before. I’m going to play Brandon Barnett’s podcast, Episode 1 of Left of Nashville, within my podcast. You can’t not hear this. But first, I’m going to convince you that artists are entrepreneurs with startup businesses.

45: Diversify or Die with Michael Traynor of The Walking Dead

This is the first time I’ve had a fellow The Walking Dead cast mate on the show. Michael Traynor is best known as Nicholas Monroe on the show but, in this podcast, he is sharing his brilliant business-of-art skills, including how to see a bird’s eye view of your creative process and how to benefit from failure. (And we’ll talk TWD a bit)

44: Stop Coasting And Become a Virtuoso. With Keynote Artist Mike Rayburn

Mike Rayburn is a keynote artist using guitar and comedy to inspire people to become their own personal best. In this podcast, we talk about how he engages his audience (thousands of strangers at a time) and how one simple challenge from a friend has led him on a quest to become a self-made virtuoso in multiple parts of his life.

43: What do I do first? The art of achieving goals.

Barrett Brooks, a brilliant mind focused on helping people build careers that matter, recently blasted a truth bomb that if we focus on each individual step of the work rather than the outcome of the entire goal, we will feel more fulfilled, more energized, and more confident. This episode will explore how we can break down our goals from big picture into the simplest tasks with 1 simple question.

42: You Don’t Need A Band To Record An Album | with Marcio Novelli

In this week’s podcast, we speak with Marcio Novelli, an award-winning songwriter, about his debut full-length album, his process for laying down a strong scratch track, and how to be creative and smart about promoting your brand. Marcio also asks some great questions as an expert in his field about our new service offering distribution, forums, and collaboration for great songwriters.

41: Only Add Value with Rob Lott

As artists, how do we crosscheck what we are creating in order to make sure it’s leading us down the right path? In this podcast, Rob Lott shares a simple idea to “only add value.” Value to your audience, your fans, your craft, and yourself. If this is applied toward every creative and personal endeavor moving forward, you will emerge a better artist.

40: Why the F*** Do We Do This?

As artists, it is an unfortunate understanding that our job is to create without the guarantee of reward. So what drives us to continue down our path? Proving something? Naïveté? Our wildest dreams? In this podcast, 10 artists share what makes them tick.

38: Write 1,000 Songs with Cliff Goldmacher of EducatedSongwriter.com

Cliff Goldmacher wrote his first song 25 years ago and, of course, it was for a girl. Now he has over 1,000 song children and has collaborated with multi-platinum selling and Grammy winning artists. In this podcast, he shares his great thoughts on writing, collaborating, and the music industry.

37: The Show Must Go On

In an homage to This American Life, 15 artists share their most embarrassing and memorable moments on stage. From wardrobe malfunctions to dashed dreams, these artists lead us through the moments that everyone dreads and, yet, can never prepare for. (Hilarious and inspirational)

35: Engage, Inspire, & Uplift with Josh Rifkind of Songs For Kids Foundation

How do you be somewhere in a completely giving capacity? Without putting up a wall or putting on a character? Songs For Kids Foundation performs for kids suffering from illness and hardship. Josh Rifkind says often the answer is to “just be there, share some songs, and have a fun moment.” This podcast is incredibly inspirational and humbling.

33: The Guilt-Free Way to Convert Fans into Customers

How can we use some of the same advertising, marking, and promotion tricks that have existed for decades to expand our personal brand and sell our products? Always aim for high quality in exchange for very little. This is how you build trust and gain fans for life.

32: 20 Tiny Techniques for Jumpstarting Creativity

One of the hardest things about being an artist is that your JOB is to create. So how can you trick yourself into structuring, scheduling, and managing creativity? Click to hear the podcast and download our free eBook.

28: DarwinBeats with Cou Kalantary

This new iOS app links independent and up-and-coming artists with their listeners to soar to the top of the charts, gain followers and build their fan base.

14: Love Your Fans (featuring The Walking Dead fans)

Fans express themselves differently and see love in various ways, just like the artists they support. No one way of reaching out will please everyone so we’ll discuss the myriad of ways to make sure you are connecting with, nurturing, and engaging your fan base.

You're independent.

But you don't have to do this alone.

Weekly resources, tips, and tools for the independent recording artist.

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