You’ve probably seen his PVC-playing YouTube videos glance across your news feed, and now you can hear Snubby J (Kent Jenkins) talk about building his own instrument, nurturing a following of 130k+ on YouTube, and turning a hobby into a brand.
Quote:Know who your audience is, what their attention span is, and the best way to share your art. Click To Tweet
In this episode you will learn:
- What “Snubby J” stands for
- How Blue Man Group helped him get started
- How America’s Got Talent producers directly took him to the next level with his branding
- How he stopped thinking about YouTube as a “second life” and now embraces his brand as being both an online and real-life presence
- How he keeps live gigs fresh and entertaining
- Why he reads (and tries to reply to) all comments on YouTube
- Ideas for hosting fan meets, local and abroad
- What sites he uses for content vs social
- A brief glimpse into the cash flow of a successful YouTube channel with millions of views (you may be surprised)
- 5 ways how he brainstorms new content
- How reading 1 magazine can keep you at the top of your creative game
- How it feels when a video goes viral
Links mentioned in this episode:
Kent’s Cheat Sheet: 10 Simple Steps to Promote YouTube Videos
RimbaTubes: 4 Chords (Inspired by Axis of Awesome)
Afton (music booking agency)
Patreon.com (Leave Kent a ‘tip’)
Fizzle.co (host of The Fizzle Show podcast)
Thanks for Listening!
Thank you so much for joining Kent and I on YouTube AND SOSstudio Sessions! Please let me know what you think in a comment below. We’ve also set up a custom hashtag on Twitter so that we can continue the conversation there. If you have any questions or follow up for either Kent or I, send us a tweet and include #SnubbyJSOS.
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Thanks again for joining me, and a very special thanks to Kent for sharing his story. Until next time!